Head of Sales and Marketing: Utility Segment, Power Grid Division Southern Africa, ABB South Africa (Pty) Ltd
With 20 years working experience Bertha’s leadership skills and business acumen is commendable. An adventurous entrepreneur, she combines entrepreneurial skills, intuition and passion to drive corporate success. With backgrounds in public relations, marketing and communications, business strategy development, business management, business development she brings a wealth of expertise to her clients, delivery teams, executive committees and board of directors. In 2017, Bertha was appointed Manager: Utility Segment, Power Grid Division, South Africa and South Africa, at ABB South Africa. In this role she is responsible for Business Development for the region, spanning 18 countries. In 2006, she founded Rito Consulting Services, an integrated communications consulting company which she successfully ran for seven years. As the CEO, she directed and delivered marketing communication strategies for clients in the public and private sector. In the last 5 years, she has built a reputable track record in delivering solutions for the Energy Sector in the Southern African Region. Her leadership qualities have seen her lead teams of experts in different disciplines, and deliver successful projects in the energy sector in the region. As a strategic Advisor to the Association for Municipal Electricity Utilities – Women in Electricity, she plays a key role in advancing gender mainstreaming in the energy sector in South Africa.