DIGITAL EVENT: 24-26 November 2020 
 LIVE EVENT: 11-13 May 2021 | CTICC | Cape Town

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SMME and Entrepreneur programme

Hello #SMMEs | Hello #Entrepreneurs | Hello #Innovators

Ready to take your business to the next level? 

Are you an SMME or did you launch a new innovative business unit and are interested in showcasing your business to an audience of potential buyers, investors and business partners? Then we need you to join the Initiate! SMME and Entrepreneur programme!

This is your way in and up! 

This is your way in and up! 

You will be able to showcase your business to the entire African Utility Week & POWERGEN Africa network, exhibit your solution on the Initiate! Hub on the exhibition floor, connect and brainstorm with the incumbents in the industry, as well as gain access to those professionals ready to accelerate your product or service.

We have 20 spots available on the Initiate! Hub

We have 20 spots available on the Initiate! Hub

Showcase your solutions, do business with and network amongst key accelerators, innovation managers and VC’s. 

As our way of giving back to the industry and making an impact, we are offering a few FREE EXHIBITION spots on the Initiate! SMME Hub.

Apply for Free Exhibition Spot

Are you ready to take advantage of this FREE opportunity to unlock your business opportunities with Initiate!?

Apply now to stand a chance to win:

Apply now to stand a chance to win:

  • FREE exhibition space at the initiate! SMME Hub during African Utility Week and POWERGEN Africa,
  • A complimentary conference pass to African Utility Week and POWERGEN Africa, valued at R12,500 ($870).
  • Exposure and networking opportunities with the top power, energy and water decision-makers.






Do you qualify?

Do you qualify?


  • Software startups can be max. 5 years old and hardware startups max. 8 years old
  • Must have a first prototype and/or pilots
  • Must have a minimum of 3 staff members per smme
  • Focus is Innovation in the areas of smart homes, meters & grids, collective and decentralized energy generation & distribution, smart generation, energy reduction and energy usage awareness, Examples include Artificial Intelligence (AI), Internet of Things (IoT), Electricity Transformation,  Energy Efficiency Building Services, Solar and Storage.
  • Have not exhibited at any previous editions of African Utility Week and POWERGEN Africa
 Important Dates

 Important Dates

Final call for Applications: 31  July 2020

Announcement of Finalists: 31 August 2020

Show Dates: 24-26 November 2020




Guarantee your exhibition space at Initiate!

Get in touch with our Initiate! project lead  or our Sales Team to discuss the options. 

Project Leader:

Naz Fredericks 


Nr: +27 (0) 21 001 3822 / +27 (0) 71 404 1142





Sales Team Leader:

Stephen Campbell


Nr: +27 (0) 21 700 3534 / +27 (0) 82 664 0242 


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Host Ministry

  • Ministry of Energy South Africa

Host Utility

  • Eskom

Host City

  • Host City

Municipal Leaders Forum Partners


Platinum Sponsor

  • Landis + Gyr
  • Conlog
  • Actom Pty Ltd


Silver Sponsor

  • Akilee
  • Nyamezela Metering (Pty) Ltd
  • Huawei Technologies Africa (Pty) Ltd
  • Ntiyiso Consulting


CEO Forum Partners

  • ALSF
  • Eaton
  • Lucy Electric
  • Nyamazela
  • APUA
  • ALSF
  • Prime Alliance
  • Oracle


Global Knowledge Partner

  • Enel Foundation


Host Publication

  • ESI Africa